Even the most high-end make-up will crease and fade away throughout the day and it's not pretty. A face and eye primer will do the trick for that make-up issuse and even make your make-up appear more vibrant and pigmented. Primer's main purpose is keep your make-up in place just the way you like it. It even helps your make-up to stand out and pop. One of the best primers out there is Urban Decay's Primer Potion, however it is a more expensive make-up brand. For a quality and inexpensive primer try E.L.F Primer which works very well. Don't let your hardwork crumble ladies, keep your make-up in place with primer!